Download the new retail business case in partnership with Toys’R’Us.
Toys ‘R’ Us manages 1500 stores worldwide for a turnover of $12 billion and has 66,000 employees. The chain has succeeded in its vertical and has been able to put in place an omnichannel strategy in which the “brick and mortar store” finds its place thanks to an outstanding quality of service! The brand is characterized by its attention to consumers and its ability to anticipate the trends and changes in the world of toys.
To improve their ability to qualify the customer, the sales associates are trained each year during a seminar with the gurus of the brand and immediately evaluated at the end of the seminar! But this immediate evaluation does not measure the performance improvement linked to the training. That is why Toys “R” Us has implemented a training and evaluation plan with Dokeos LMS.
Thomas De Praetere
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