5 marketing tips for promoting e-learning
5 techniques borrowed from marketing to promote your digital learning.
1. Set S.M.A.R.T goals
Start marketing your e-learning by setting S.M.A.R.T. goals. Are you looking to reduce costs? Increase productivity? Improve customer service? Develop soft skills? Refer to this magic marketing formula to make your goals Specific, Measurable, Ambitious, but Realistic and Time-defined.
2. Identify your audience
To give your learners what they want, we must first know who they are! What is their professional and educational background? What generation do they belong to? You can find answers by conducting surveys, focus groups or interviews. This is a good way to learn more about their abilities, interests and needs. Then you can tell them you hold the solution to their problem!
3. ‘You hold the solution to their problem’
The most valuable commodity in the world of business is probably time… And it will take time to complete the e-learning courses that you’ll develop! To convince your students about the relevance of your training, you must clearly communicate how you are addressing their needs! In marketing, this is called the unique value proposition.
4. Be motivating and inspiring
To motivate your learners right to the end of your e-learning courses, use an inspired vocabulary. To say “You failed because you did not work hard enough” might reflect the truth, but it’s certainly not encouraging! Instead, tell your students that success is close, and that they will accomplish great things if they just make one last effort.
5. Develop storytelling
Storytelling is the art of telling stories. Historically, it has enabled men to understand a complex world (such as the Company) with simplicity. Moreover, the simple act of telling someone that you will tell them a story usually captures their attention. You, like us, and like your learners, remain a big kid at heart! Good storytelling opens their minds: they will (almost) forget that they are actually learning concepts their boss is trying to stick in their head!
Each week, our new blog helps you discover tips for motivating your learners. Don’t hesitate to contact us to define your strategy and deploy e-learning.