Digital Marketer
PermanentLouvain-la-Neuve, BelgiumHybridAs soon as possible
The Digital Marketer designs, drives and optimises Dokeos’s digital acquisition strategy to generate qualified B2B leads. They deploy and manage campaigns across all relevant channels and nurture prospects through the funnel via lead nurturing and marketing automation.
Key responsibilities
Digital acquisition strategy
- Design, manage and optimise the digital acquisition strategy: SEO, SEA, LinkedIn Ads and other relevant channels
- Identify high-potential keywords and develop the SEO/GEO strategy
- Monitor market trends to detect new opportunities
Campaign management and lead generation
- Deploy campaigns to generate qualified B2B leads
- Manage Google Ads, Bing Ads and LinkedIn Ads campaigns
- Create landing pages tailored to each target audience
- Support webinars, events and product launches
- Oversee the creation of communication assets using AI tools
Lead nurturing and marketing automation
- Develop lead nurturing and marketing automation campaigns
- Manage email marketing campaigns and databases in HubSpot
- Implement automated processes using AI
Performance analysis and optimisation
- Analyse the full acquisition funnel
- Run A/B tests to optimise conversion rates
- Measure the ROI of marketing actions and adjust accordingly
Profile
- 2 to 5 years of experience in digital marketing or B2B SaaS marketing
- Excellent command of English and French. Dutch is a strong asset
- Hands-on experience with Google Ads, LinkedIn Ads, SEO, GA4, HubSpot, email marketing
- Autonomous, pragmatic and results-oriented
Why Dokeos?
- A key role in a human-sized team with direct and immediate impact
- An international environment: France, Belgium, Morocco
- A high-value product used in demanding industries
- A culture built on autonomy, continuous improvement and collaboration
Interested? Send your application to
vasileos.beck@dokeos.com
